Calcium Select to Protect Campaign
Did you know that calcium is the most common mineral in our body? Our bones and teeth have about 99% of the calcium in our body!
Through social marketing efforts, the SNAP-Ed Support Network is committed to increasing calcium consumption in New Jersey's limited resource African American and Hispanic children during their formative years. NJ SNAP-Ed utilizes social marketing principles to apply nutrition related health education message as a call to action to encourage behavior change. The aim of the NJ SNAP-Ed social marketing campaign is to reach limited resource parents and caregivers that are typically not reached through the SNAP-Ed Program's direct education efforts. To accomplish this, culturally appropriate, low-literacy nutrition education materials are available in both English and Spanish and are free of charge. The distribution channels for these materials will be through the statewide SNAP-Ed Support Network including retail food chains who will host retail promotions that will include coupons for discounts on calcium-rich foods and point of purchase displays flagging calcium-rich food items throughout the stores.
Phase I of Calcium: Select to Protect will focus on African American and Hispanic parents/caregivers of children 1-8 years of age with Phase II focusing on adolescents.
The educational objectives for this project are:
- Direct education to limited resource parents/caregivers of children 1-8 and adolescents: to promote the importance of calcium consumption for calcium-rich foods, through direct agency dissemination of information and educational materials that are science-based, culturally-sensitive and suitable for low-literacy audiences;
- Information disseminated to medical care providers and community agencies regarding this issue illustrating the use and implementation of the materials created; and
- Retail promotion of calcium-rich foods
The program will educate both parents and children on the importance of calcium consumption to aid in disease prevention and better health by providing easy tips on:
- Sample menus on how to indoctrinate the daily recommended calcium requirements into a child's daily diet
- Examples on how to prepare quick and easy meals that are calcium-rich
- An illustration on how to read food labels to check the milligrams of calcium
- Charts showing how to select foods that are rich in calcium
- Information on what to do if you child is lactose intolerant
- Diseases that children are at risk for if they do not get sufficient calcium intake
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