New Jersey Supplemental Nutrition Assistance Program-Education

Select to Protect Campaign

Select to Protect is a NJ SNAP-Ed social marketing campaign that is committed to the promotion of behaviors that will reduce risk for overweight and obesity among New Jersey’s limited resource children during their formative years.  The campaign’s goal is to help parents and caregivers select healthful behaviors to protect children from obesity. The audience for the Select To Protect Campaign is SNAP eligible parents and caregivers of children from birth through age 14.  This audience is reached through science based, culturally appropriate, low-literacy, bi-lingual nutrition education materials, and through the use of nutrition workshops, mini lessons, education series and family cooking events.


Based on research conducted by the U.S. Centers for Disease Control and Prevention (CDC), NJ has among the highest documented rates of obesity in low income children aged 2-5 years old.  Further, medical studies have shown that these target audience groups are at higher risk for nutrition-related diseases such as type 2 diabetes, high blood pressure, and high cholesterol.  Based on this information, the key message of Select to Protect campaign is that decreasing the risk of overweight and obesity can help protect children from nutrition-related diseases.

What We Do:

  • Interactive workshops are focused on reaching limited resource parents and caregivers through nutrition education to improve their skills regarding unhealthy shopping and cooking behaviors, as well as infant and child feeding practices.
  • 10-15 minute, interactive short “mini-lessons” to engage the audience in waiting rooms, health fairs, and community events
  • Family cooking events with parents and their elementary-age school children where they learn together how to plan tasty, healthy, low cost meals
  • Provide training for your staff on all of our educational materials
  • Recipes, exercise, emailed nutrition tips, educational videos and more!

Collaborative Partnerships:

  • WIC Offices
  • Head Start Facilities
  • Federally Qualified Health Centers (FQHC)
  • Farmer’s Markets
  • Pregnancy Resource Centers
  • Family Success Centers
  • TANF
  • New Jersey Department of Children and Families
  • New Jersey Chapter of the American Academy of Pediatrics
  • The Alliance for a Healthier Generation
  • Healthy Mothers, Healthy Babies
  • Northern New Jersey Maternal Child Health Consortium
  • Advocates for Children of New Jersey
  • NJ Parentlink

For Further Information contact:

Melissa Neary
(848) 932-9399