New Jersey Supplemental Nutrition Assistance Program-Education

Calcium Select to Protect Campaign

The Select to Protect  is NJ SNAP-Ed Support Network’s social marketing campaign that is committed to the promotion of behaviors that will reduce risk for overweight and obesity among New Jersey’s limited resource children during their formative years. Select to Protect is a state-wide campaign with a target audience of parents and caregivers of children ages 0-8 years.  The aim of the campaign is to reach this audience through culturally appropriate, low-literacy, bi-lingual nutrition education materials, and the use of nutrition workshops and mini-lessons.

Based on research conducted by the U.S. Centers for Disease Control and Prevention (CDC), NJ has among the highest documented rates of obesity in low income children aged 2-5 years old.  Further, medical studies have shown that these target audience groups are at higher risk for nutrition-related diseases such as type 2 diabetes, high blood pressure, and high cholesterol.  Based on this information, the key message of Select to Protect campaign is that decreasing the risk of overweight and obesity can help protect children from nutrition-related diseases.

Campaign Goal

The Select to Protect campaign is committed to the promotion of behaviors that will reduce risk for overweight and obesity among New Jersey’s limited resource children during their formative years.

Campaign information and educational materials are:

  •       Science-based
  •       Culturally sensitive
  •       Suitable for low-literacy audiences

Primary implementation methods for the Select to Protect campaign include:

  • Nutrition education lesson(s)
  • Train-the-educator instruction
  • Nutrition education workshops
  • Community events
  • Promotional materials w/ nutrition messages
  • Newsletter
  • Website

Collaborative Partnerships
Participation of targeted agencies and organizations, particularly the NJ SNAP-Ed Support Network partners, include:County SNAP offices

  • County WIC offices
  • Head Start Programs
  • Social service agencies and non-profit agencies
  • Food pantries and soup kitchens
  • Federally Qualified Health Centers (FQHC)
     

For further information contact:

Rhonda Breen-Simone
(848) 932-9433
rbsimone@esnap.rutgers.edu
www.njsnap-ed.org